Rare

In the four years I worked at GBTA, I managed all branded web content while working closely with a team of contractors in the Philippines and California and in-house staff.

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Highlights

Project Management

I manage the design, development, and maintenance of Rare's many websites and digital products. Along with that, I managed to transition from Pardot to Marketing Cloud to have a better CRM for Rare's needs.

Site Speed Improvement

In early 2022 I worked with our web developers to increase our mobile Google PSI score by 21 points. The upgrades included an image optimizer, a lazy loader, and deferring offscreen images as part of a 3-prong improvement project.

Data Visualization

In order to keep all teammates and stakeholders up-to-date on our digital metrics, I created an extensive dashboard that visualizes data into easy too consume bites in Google Data Studio.

Nonprofit Grants

I earned the Google Ad Grant for Nonprofits certification through Whole Whale in 2020. Now, Rare is set to use all $120,000 in grant funds each year.

My Work

BE.Center

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Behavior Change
for Agriculture

After the bugs were fixed, I helped push the launch of this interactive report over the finish line.

Catch Carbon

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Solution Search

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Coastal 500

In just a couple weeks I designed and published a new website for Rare's Coastal 500 initiative. While the site was in development, I trained colleagues to efficiently make updates and copy edits.

Solution Search

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Rare

Highlights

Project Management

Site Speed Improvement

Data Visualization

Nonprofit Grants

My Work

TASHA RIVERA

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